Neel Doshi - Factor.ai

Neel Doshi

Co-founder & CPO

Neel is the co-founder of Vega Factor and co-author of bestselling book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation. Previously, Neel was a Partner at McKinsey & Company, CTO and founding member of an award-winning tech startup, and employee of several mega-institutions. He studied engineering at MIT and received his MBA from Wharton. In his spare time, he’s an avid yet mediocre woodworker and photographer.

Core strengths:

Enrapturing any audience with insight

Making big, scary ideas feel fun, light, and inspiring

Breaking even the coldest of ice with heartfelt goofiness

Core strengths:

Finding the needle of insight in a haystack of data

Fostering harmony in diverse groups of highly skilled people

Braveheart-style inspirational speeches

Core strengths:

Making complex ideas concrete and digestible

Creating environments where people can speak the hard truth without fear

Always finding the perfect sports metaphor

Core strengths:

Cultivating problem solving ideation and strategic thinking

Accelerating high performance of collaborative teams

Coaching leaders through transformations

Core strengths:

Unlocking creativity through structured thinking

Bridging communication gaps

Figuring out exactly what type of nerd you are and running with it

Latest research by Neel Doshi

Is your OKR process a strategic engine or just bureaucratic theatre?

Stop the bureaucratic theatre of OKR reviews. Use our 11-point diagnostic to shift from administrative traps to high-velocity coaching.

Don't build a culture to change your habits

Learn why culture is the sum of team habits and how Culture Checks outperform traditional engagement surveys for driving high performance.

The 10-minute coaching script to help your team set impactful OKRs.

Stop the bureaucratic funeral of OKR reviews. Use our 10-minute script to focus on solving problems and driving strategic impact.

Should we fire our engineers and have everyone vibe-code products? Probably not.

The article explores whether the rise of agentic ai and "vibe coding" eliminates the need for professional software engineers. By applying the Theory of Constraints, the authors argue that while ai significantly boosts construction velocity—especially for junior developers—it creates a "verification bottleneck" and measurable erosion in code quality. Citing research like the Remote Labor Index, which shows only a 2.5% automation rate for end-to-end professional projects, the piece concludes that human expertise remains the essential "oracle." Competitive advantage has shifted from the "hands" (coding) to the "head" (ideation and distribution moats).

How excuse-making derails transformational change and leads to the death of companies

Most companies fail at transformational change. Learn why the "dip" is unavoidable and how to lead real change.

Fixing broken Product organizations (B2B edition CEO's guide)

This article explores why product management often feels ineffective in large B2B companies, despite having talented teams. It identifies five core systemic issues: lack of a unique source of insight for vision, no time to develop that insight due to bureaucracy, increased risk aversion, challenges in driving adoption through salesforces instead of direct channels, and difficulty focusing on ideal customer profiles. The piece argues that these are not people problems but structural and organizational ones, and urges leaders to stop the blame game and instead address the underlying systems and structures. The article concludes with practical steps and a call to action for leaders to rethink their approach and seek out more detailed solutions.