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World-class management

Redesign how your company drives performance and motivates people. Fix strategic prioritization, decision-making, team effectiveness, and skill-building—without micromanagement, disengagement, or chaos.

Trusted by HIGH-PERFORMANCE LEADERS.

A letter from the founders

"We had the right people.
But the system was fighting us."

That’s what a COO told us after their fifth “transformation” failed. New values, new surveys, new AI tools—but the same old results.

Why? Because performance doesn’t come from flavor of the month frameworks. It comes from systems.

We help leaders design management systems that actually work: simple, scalable, motivating by design. And yes—this time, it sticks.

Lindsay & Neel
Lindsay McGregor & Neel Doshi
Co-founders, Factor.ai

Ignite real change.

Motivated, curious employees are more than twice as productive.

Our highly-rated keynotes don't just educate; they spark organic pull for change, motivating your organization to push through transformation from day one until the job is done.

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Unleash human potential with holistic AI.

AI hasn't delivered for most organizations.

We go beyond co-pilots, implementing AI across your entire operating model - from strategy to skill development and beyond.

It's not about cutting jobs and marginal productivity; we use AI to unlock every colleague's full potential and create entirely new forms of human efficiencies.

Build an organization that thrives on change, by design.

As organizations grow, they too often veer into command-and-control systems that nobody wanted but everyone is stuck fighting.

We help leaders install systems that are tactical and adaptive in equal measure, fostering experimentation, growth, continuous learning, and consistent excellence.

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Cultivate adaptive leaders who drive high performance.

Personality-based leadership breaks down at scale.

Our deeply revered leadership development programs equip leaders with the problem-solving, coaching, and process engineering skills they need for an AI-native, people-first future.

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Empower executives to champion transformative change.

Executives face immense pressure navigating complex transformations. Our approach is rooted in a deep understanding of performance and motivation.


We equip executives with the support, structure, and tooling they need to persevere through change - role modeling confidence, humility, and adaptive leadership.

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Redesign your organization for true agility, not just another re-org.

Re-orgs often seemingly disrupt for the sake of disruption. Instead, they need to be based on first principles for the AI-native, human-centric future of work.

Our holistic re-org approach builds adaptive, pod-based structures that align with strategy, balance power, accelerate feedback, and integrate seamlessly, creating genuinely agile, accountable, and highly motivated teams.

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Co-design. Embed. Scale.

We train your people. We build your system. You run it without us.

At first we shape our systems. Thereafter our systems shape us.

Built on the science outlined in New York Times bestseller Primed to Perform, Factor.AI makes high-performing leadership easy. Play, purpose, and potential will become part of your cultural DNA.

New York Times Bestseller