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Transform performance and motivation

Build a world-class
management system.

Redesign how your company drives performance and motivates people. Fix strategic prioritization, decision-making, team effectiveness, and skill-building—without micromanagement, disengagement, or chaos.

A letter from the founders

"We had the right people.
But the system was fighting us."

That’s what a COO told us after their fifth “transformation” failed. New values, new surveys, new AI tools—but the same old results.

Why? Because performance doesn’t come from flavor of the month frameworks. It comes from systems.

We help leaders design management systems that actually work: simple, scalable, motivating by design. And yes—this time, it sticks.

Lindsay & Neel
Lindsay McGregor & Neel Doshi
Co-founders, Factor.ai

Trusted by HIGH-PERFORMANCE LEADERS.

We don’t "fix culture". We redesign the systems that shape it.

Most organizations try to fix performance with values statements and change programs. But real change means redesigning how you run the business.

We help you set strategy in a way that cascades and adapts. Build skills through real feedback, not fluff. Solve problems with structure, not chaos. And motivate your people by design, not chance.

These are your management systems. And we build them with you.

Animated graphic showing how Strategy works in Factor

Co-design. Embed. Scale.

We train your people. We build your systems. You run it without us.

Most consulting fades after the workshops end.

Not ours. Our transformations embed simple, sticky routines, accelerated by Factor.AI—a management platform that turns your new systems into weekly, daily practice.

You don’t just get better management systems; you get a better company.

We deliver double-digit performance lift on the outcomes that matter most.

The science is simple: get people doing the best work of their lives, and they will deliver results.

OKRs are not OK.

Many teams use goals and OKRs the wrong way, leaving teams demotivated and confused.

Replace high-pressure targets with awesome strategy.

Factor's AI-driven Strategy Checks align an organization the right way, helping everyone fall in love with their work.
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Animated graphic showing how Strategy works in Factor
Animated graphic showing how Skills work in Factor

Feedback isn’t fun.

Unsolicited personal feedback doesn’t feel good. Worse still, sometimes it feels like blame.

Replace feedback with mentorship.

Factor's AI-driven Skill Checks create a culture where everyone chooses the skills they want to learn and creates plans to practice on the job.
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Culture surveys don't change culture.

Values statements. Culture surveys. Leadership development.  These tools can't keep pace with the speed and decentralization of today's organizations.

Replace the noise with action.

Factor's AI-powered team Habit Checks ensure every team takes ownership over its motivation and performance habits.
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Animated graphic showing how Health Checks work in Factor
Animated graphic showing how AI tools work in Factor

Memos are 1950s tech.

Memo-based management was born in an era where slow command and control was the best we could do.

Replace essay-writing contests with high-velocity problem solving.

When teams track their discussions, research, and notes in Factor, AI makes the documents for you, and that's if you even need them.
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Quarterly reviews are too slow.

How often do your teams get high-quality guidance? Quarterly?  Never?

Replace slow business with fast weekly coaching.

When teams use Factor to manage their performance, AI gives every leader a weekly coaching guide to help them focus.
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Animated graphic showing how Coaching works in Factor