The key for high-performing organizations:
Drive performance
without burnout
A letter from the founders
Frustrated by low velocity
and high stress?
You want to drive exceptional results. You believe that solving problems, creating discipline, and driving velocity should feel impactful and even interesting.
But we're 50-years into a paradigm of bureaucracy, micromanagement, documentation, and pressure.
Maybe it’s time to admit it: the problem is the paradigm. Our management systems and tools smother our leaders in complexity, and teams are stuck.
We're building something new. Factor.AI is not just software; it’s a management system—supported by Vega Factor, grounded in the science of Primed to Perform, and designed for leaders who refuse to settle for “good enough.”
If you’re a leader who’s tired of propping up a system that should be helping you, not draining you, we’d be honored to help.
Solutions for every stage of the journey.
Burnout and cynicism are at an all-time high.
Book us for speaking events and trainings that cut through the noise and inspire genuine transformation.
Performance leadership is too complex for leaders to succeed.
Use our AI tools and workflows to build high-performing, AI-native, talent-centric organizations.
Tough transformations need experts you'll love working with.
Our world-leading experts in AI and human performance can support you through systems consulting, coaching, and training.
Trusted by teams who refuse to settle for "good enough".
Running a high-performing culture is harder than ever before.
We've built all the tools you need in one elegant, cynicism-destroying management system.
What if our people are too cynical to change?
Cynicism, burnout, and hopelessness prevent change. That's why we help organizations accelerate their journeys with inspiring and mind-blowing Primed to Perform workshops.
It was hard to create velocity without micromanaging.
Early in our careers, we (Lindsay and Neel) felt like we had to micromanage our people. If we didn't, they would underperform and waste time. But either way, we left our people demotivated.
Now we run Strategy Checks in every team every quarter. Strategy Checks are a workflow where AI helps teams choose their own destiny in ways that maximize growth.
Problem solving with our team felt like we were doing all the thinking.
When we first started this company, it often felt like we had to solve every problem. It turns out that we didn't know how to help our teams with the context needed to work through problems on their own.
Factor's AI Playground equips every team with dozens of AI tools that help them solve any problem distinctively well.
As a starting leader, I really had no clue what I was doing.
We cringe when we recall our first experiences as managers. It was brutal, and we really didn't understand how to drive performance sustainably.
After a combined forty years of research, we found there are five factors of performance, and each can be led through science, not guesswork.
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Every culture survey made us feel blamed and our people feel helpless.
As young managers, we knew that we should gather feedback from our teams. But often that felt like our team was just blaming us, and the process made them feel even more helpless.
Habit Checks are an A.I. workflow in Factor.AI. We use it every quarter in every team to help them take control over themselves, their motivation, and their performance habits.
We were so clueless about how to run a team.
When we were first time leaders, we were so concerned about being liked that we ended up being hands-off. We didn't run the team. Chaos did.
Driven by our research on motivation and performance, we found that in modern organizations that need to be both AI Native and talent centric, there were 8 critical habits.
Giving feedback was a minefield between triggering our colleagues or feeling like an imposter.
Skill Checks are a workflow in Factor.AI where AI guides you and your direct report to choose skills they want to improve and discover ways to improve them.
About 15 years ago, when we first led teams, we felt a moral obligation to develop their skills. But when we gave them feedback, they often felt triggered, and honestly, we felt like imposters. So we stopped.
Our teams said we had too many meetings, but without them we were flying blind.
One of the most common complaints we got was about meeting overload, especially as we embraced hybrid work. But without them, we were lost.
Now, every team member does a Weekly Reflection in Factor. Factor's Artificial Intelligence spots patterns and gives everyone guidance on where to spend our time in the coming week.
Planning used to feel like a choice between chaos and control.
Early on, we either over-planned - with endless docs and meetings that killed momentum - or under-planned and watched things derail. It felt like we had to choose between being the bottleneck or watching the train wreck.
Now, we use Factor’s AI Project Planning. It doesn’t just prompt; it builds the first draft for us. With shockingly little input, it maps the problems to solve, the goals behind them, the sequence, and the owners. It’s alignment and clarity without the agony.
There were moments we knew exactly what needed to be said… but no idea how to say it.
Now, we start with a draft in Factor. One click, and it turns our raw thoughts into words that actually work: grounded, clear, and attuned to the moment. We finally have backup.
A tough decision. A high stakes client message. A teammate who needed feedback. We'd sit there, trying to strike the right tone - firm but not harsh, open but not vague. Half the time, we’d stall out. The other half, we’d say it wrong.
We hired brilliant people. So why did they feel stuck?
It took us years to realize: the problem wasn’t effort, it was fit. Visionaries were being asked to execute; achievers were told to brainstorm. Everyone was misaligned—and blaming each other.
Play Profiles gave us a shared language to match people to the work that fuels them, and to coach in a way that actually clicks.
We wanted to reward growth, but everything felt like a bribe.
Bonuses distorted behavior. Praise felt hollow. And skill-building, the thing that mattered most, got lost in the noise.
So we built a new kind of recognition: Skill Progression. No points, no perks; just clear, evidence-based proof of real development.
We finally have a solution that makes leadership easier.
OKRs are not OK.
Replace high-pressure targets with awesome strategy.
Factor's AI-driven Strategy Checks align an organization the right way, helping everyone fall in love with their work.
Feedback isn’t fun.
Replace feedback with mentorship.
Factor's AI-driven Skill Checks create a culture where everyone chooses the skills they want to learn and creates plans to practice on the job.
Culture surveys don't change culture.
Replace the noise with action.
Factor's AI-powered team Habit Checks ensure every team takes ownership over its motivation and performance habits.
Memos are 1950s tech.
Replace essay-writing contests with high-velocity problem solving.
When teams track their discussions, research, and notes in Factor, AI makes the documents for you, and that's if you even need them.
Quarterly reviews are too slow.
Replace slow business with fast weekly coaching.
When teams use Factor to manage their performance, AI gives every leader a weekly coaching guide to help them focus.
